Coles joined the fight in 2018 and has raised an incredible $30 million for FightMND with the support of its customers and suppliers. As a proud major partner of the Big Freeze, the entire Coles Group stands with FightMND and continues to create meaningful interactions with customers, suppliers and team members to raise awareness and funds for MND research and care.

Together, we have sold over 1.1 million Big Freeze Beanies. We have also raised vital funds through the Coles Aussie pork farmer collaboration, where 10 cents from every Coles fresh Aussie pork product is donated to FightMND during the Big Freeze campaign periods.  

2023 Highlights 

Coles impressively delivered a multifaceted Big Freeze 9 campaign and raised over $8.5M  Through initiatives such as: 

  • Big Freeze Beanie sales in Coles supermarkets and Coles Online nationally  
  • Customer donations at the checkout in Coles supermarkets and Liquorland 
  • Donations from the sales of Coles fresh Aussie pork – for every product sold, 10 cents was donated to FightMND and 20 cents was donated on selected products.  
  • Donations from the sales Peters Icy Poles – in a collaboration with Peters Ice Cream, $1 from the sale of specially marked Big Freeze Icy Pole Lemonade 8-pack was donated to FightMND 
  • DIY Big Freeze: Coles team members raised over  $41K through local fundraising events.