It takes a team: Big Plans x Big Freeze 10 

Don’t Say. Do. filming starts at Big Plans Melbourne. 

You often hear us say that it takes a team to beat the Beast. From those on the front-line researching treatments and a cure to our wonderful volunteers who help raise vital funds, we all have a role to play.  

This year we were fortunate to film our Don’t Say. Do. campaign TVC at Big Plans in North Melbourne. Designed to bring architectural floorplans to life, this unique space provided the perfect backdrop for filming our Big Freeze 10 campaign and reflect on a milestone 10 years.  

We wanted to take you behind the scenes of the filming for this year’s campaign.  

FightMND ambassadors gather to film the Big Freeze 10 campaign video in February 2024.
Adena Sevva and her children getting ready to film.
Bec and Neale Daniher filming the Big Freeze 10 campaign video
Neale Daniher during the Big Freeze 10 campaign video

We want to take this opportunity to thank Tass, Dario and the Big Plans Melbourne team for their support during Big Freeze 10. For more information about Big Plans, visit their website.  

Still want to support FightMND, but missed the Big Freeze? Don’t worry. Check out our Ways to Support section to learn more about how you can help us beat the Beast that is MND.