Your Digital Beanie. Your way. And why it matters.
This Big Freeze, FightMND is taking the iconic blue Beanie virtual. And it’s never been more personal.
Our Digital Beanie is a new way for you to show your support for those living with motor neurone disease (MND) and become part of the growing FightMND Army.
Whether you’re cheering from the stands or showing your support from halfway around the world, the Digital Beanie lets you join the fight in a way that’s uniquely yours. And every single one makes a difference.
Personalise your Beanie. Your way.
The Digital Beanie is your own custom-made badge of honour. A simple yet powerful way to stand with those fighting MND, and to tell the world you’re part of something bigger.
It starts with the Big Freeze 11 Beanie. Add a name. Yours, a friend’s, someone from your family, or someone you’re honouring. Then make it your own with exclusive pins that reflect your story, your memories, your fight. Your Digital Beanie is more than a fun design. It’s a statement of support and solidarity.
And here’s where it gets even bigger. Behind every personalised Beanie is a ripple of change. Every Beanie worn and shared helps grow the FightMND Army. One name, one story, one supporter at a time. So wear it proud, share it wide and help recruit your crew to join the fight. Together, our small actions can mean everything.
Why it matters
Motor neurone disease is relentless. It robs people of their ability to walk, talk, eat and eventually breathe. All while their mind stays sharp. It’s a cruel disease that doesn’t let up. But neither do we.
Every Digital Beanie purchased is a step forward. It’s a $25 donation that funds life-saving research, new treatments and support for families affected by MND. Every $5 pin adds more fuel to that mission.
But more importantly, your Digital Beanie shows people with MND that we are standing with them. Each name added, each pin placed, each Beanie downloaded and shared on social media is a reminder that we’re in this fight together.
Maybe you’re doing it for your dad. Your best mate. A sporting hero. Or maybe you’re just one of the many who refuses to let this disease define what comes next. Whatever your reason, your Digital Beanie tells a story. And that story helps change lives.
Let’s fill the MCG!
This year we’ve set ourselves a bold goal. To put a Digital Beanie on every seat of the MCG!
Imagine that. A virtual stadium filled with personalised Digital Beanies. Each one representing another member of the FightMND Army. Together they form a powerful symbol of what happens when a community comes together with purpose.
We might be spread across the country, or the world, but this is how we stand side by side in the most iconic stadium in the land, united by one goal: to one day live in a world free from MND.
Be a part of it!
Grab your Digital Beanie now at bigfreeze.com.au. Make it yours, download it, share it online and tag @fightmnd to show the world you’re in the fight.
Feeling bold? Rally your team, your family, or your workplace and grab a Digital Corporate Box. A chance to lead from the front and make an even bigger impact.
Motor neurone disease doesn’t stop. But neither do we. With every Digital Beanie, we build hope. With every name, we celebrate our collective power to make change. And with every share, we grow a community that refuses to give up.
Let’s make this Big Freeze the biggest one yet.